More reasons for La Crosse to smile
Flawless orthodontics is our specialty
Meet the team at Great River Orthodontics in La Crosse. Our expert orthodontist is your local specialist with the plan, here to straighten your teeth, ensure your jaw is aligned and healthy, and give you that confident, beautiful smile you know you deserve.
The expert team at Great River Orthodontics provides superior care and exceptional patient experiences. Our goal is to give you the smile of a lifetime. Along the way, we’ll focus on patient education (tell us what you want to know!) and have a whole lot of fun. So you won’t just smile at the end of your treatment, but every time you visit us. It’s the ultimate orthodontic experience!
Dr. Emerson Gonyea, DDS, MS
Orthodontist & Invisalign® Specialist
Overall orthodontics is a positive, high-energy profession that will keep me young and challenge me every day to make as big an impact as possible with my patients and my community.
View doctor bio
Make an appointment
Ready to get started? You’ll find our friendly team at our La Crosse office, located at the Corner of West Ave & Main St across from the YMCA. Our office is convenient for Wisconsin residents living in Onalaska, Viroqua, Westby, Coon Valley, Shelby, St Joseph, Prairie Du Chien, and DeSoto. But we didn’t forget about our Minnesota friends, either. We’re super close to those in Brownsville, Hokah, La Crescent, Caledonia, Lansing, and Waukon, too! We’ll be waiting for you.
Personalized treatment, no matter your age!
We hear this question a lot: What’s the best age to get braces or Invisalign treatment? Well, we think the best time is when you’re ready, because the benefits of orthodontic treatment are ageless.
Children can have their initial orthodontic evaluation at Great River around age seven, to detect any issues that could require early treatment. Teen years, typically between ages 12 and 16, are the most common time for orthodontic treatment, as most permanent teeth are in place. Adults, too, are getting orthodontic treatment for a variety of health and aesthetic reasons. Our modern braces and Invisalign treatments work with the needs of all ages and lifestyles.
Don’t forget about our no-cost consultation, which includes a free exam with an orthodontist, complimentary digital X-rays, and personalized braces or Invisalign treatment planning. As we said, it’s free, so why not explore the path to a more perfect smile?
Welcome to our La Crosse office
We were hoping to see you! Our Great River team thinks it’s great you’re here, and we can’t wait to get started. We’ve helped craft so many super smiles, but we believe yours could be the best one yet. Come see how our patient-centered approach ensures you are happy, healthy, and completely satisfied with our care—and with your smile.
We also make achieving your best smile easy with our flexible 0% interest financing with $0 down payment options. Our Orthodontic Price Match Guarantee means there’s no reason to go anywhere but Great River Orthodontics.
Calling all kids ages 6 and up
A healthy, confident smile starts with joining the Confidence Counts Club at Great River Orthodontics! Designed for children ages six and up, our kids club is FREE to join and comes with lots of great perks including FREE annual orthodontic exams with a doctor, plus access to super fun activities, events, and educational tools. Schedule your child’s orthodontic evaluation to join today!
Can we be straight here?
32 teeth means 32 chances to get it wrong. Thankfully, we’re here to straighten things out!
Here’s what our patients have to say
Varshini K.
"Everyone is very friendly and takes great care of me during my appointments!"
Asante O.
"Everyone is super friendly with great attitudes! When I was getting my braces on, they made sure I felt comfortable through the entire process."
Janese L.
"I love that they do fun activities and choose the color of my bands for my braces. The staff is also super friendly and fun to talk to!"
Lauren S.
"My favorite part about orthodontic treatment is the quality that I receive. They actually care about me and my smile. I also love changing my band color every few weeks!"
Brent M.
"I have never been disappointed going to Great River Orthodontics. I've been a patient for many years and have never had a bad experience. Everything is very professional and efficient."
Karalyn J.
"My favorite part about my treatment is talking with the techs and learning what they are doing to my teeth."
Sophie W.
"I love that everyone at Great River Orthodontics is so kind and calm. It’s like a family there!"
Iris H.
"What I love about Great River Orthodontics is that the staff are really nice, and when they work on my teeth I don't worry it will damage anything, because I know they do a great job."
LaNise J.
"Anytime I needed to get in for an emergency appointment, the Great River staff found a way to get me in last minute."
Elianna B.
"I love the superior level of care and the ease of going to all of my appointments!"
Caedence D.
"What I love about Great River Orthodontics is how nice and friendly all the staff is."
Alexis Y.
"I love how kind and welcoming everyone is. I feel so comfortable and understood when I am at Great River Orthodontics!"
We care for our community, too
We care for our community, too
Hey neighbor! We’re here, and we’re involved. You’ll find us working with everyone from Boys and Girls Clubs and the Coulee Parenting Connection to the La Crosse Symphony Orchestra and Mississippi Valley Pride Softball. We really enjoy helping out our schools as well. You’ll find us lending a hand to Coulee Montessori, Emerson, Southern Bluffs, and State Road Elementary Schools, La Crosse Polytechnic and Lincoln Middle Schools, and Central and Logan High Schools (among others). Truth is, we do a lot here, and we’d love to tell you about it. To learn about all the groups we work with, call us.
A welcoming experience for all
Orthodontic treatment should be a positive and welcoming experience for everyone. We make every patient feel comfortable from the moment they arrive, and we always do our best to accommodate any special needs our patients may have. We have spacious treatment areas, and our entire office is handicap accessible.
